Choosing Key Words

Whether you are hiring a consultant to optimize your site, or you are doing it yourself, you are going to want to be intimately involved in developing a keyword list. That is because nobody knows your business like you do.

Your keyword choices will drive the rest of the optimization process. There are many ways to develop a keyword list. The first thing you are going to want to do is brainstorm.
The answers to the questions above are a good place to start. Let us take the example of Joe Schmo House Painting. His business is in the Boston area and he specializes in specialty textured finishes. His initial brainstorming list may look something like this:

Keywords
House Painting
Boston
Specialty Finishes
Specialty Paint Finishes
Faux Painting
Interior Finishes
Textured Finishes
Joe Shmo House Painting
Joe Shmo
Shmo

In the next post, we will look at other avenues to expand this initial list.