Enough with the key words already

We are almost done with our list. Before we move onto the imperative task of refining your key words list, there are still a couple of places to look. Before you start any SEO project, you will want to make sure that you have a solid web tracking program. Your ISP should be able to provide you with site statistics, where the visitors came from, and what key words, if any, were placed in the search engines to find you. Obviously, this is valuable information. Also, if you have an internal search engine, you will want to know what search terms people are using. This gives you a good idea what users to your site are looking for.

There are a few commercial tools that can be really useful in expanding your list. They will also be important when you are whittling down your key words. The first is Yahoo’s Keyword Selector Tool. It is a free program. When you put in your keywords, it will create a list of related terms, and give you the frequency that the keywords were searched on last month:
Overture

Another really important tool is Wordtracker. Its costs a little bit of money, but it is well worth it in your keyword generating efforts.

You will also want to have discussions with people in your business, your employees and co-workers. Even people unrelated to your industry such as your spouse or neighbor might be able to provide you with a perspective (and some choice key words) that you wouldn’t have thought of.