So now what?

You have done your homework and you have a great keyword list. The keywords represent a balance between bringing in traffic and being specific to your web site. You feel good about the words. Now what?

If you are working with a consultant, she will take the keywords and recalibrate your web site so that the content is key word rich. Also, she will she will make changes to the HTML so that your web site is W3C compliant. Optimization will also include making sure your Title tags, Header Tags, Alt Tags, Hyperlinks and possibly File names all make the most strategic use of your key words.

If you decide to optimize the web site yourself, you are going to want to an offline guide, i.e. a book. Personally, I recommend Search Engine Optimization, An Hour a Day. The writers have a very sane approach to SEO and their guidelines will serve you well.

You will also want to embark on a link campaign. Links are one of the factors that Google uses to decide your PageRank and ultimately where you end up on their natural or organic results. For reason that we will get into later, you will want text links back to your site to be keyword rich, so hold onto that list.